Erica, commonly known as heather or heath, is a genus of flowering plants in the family Ericaceae. These evergreen shrubs are widespread and can be found in a variety of habitats, particularly in Mediterranean climates. Erica species are known for their resilience and adaptability, flourishing in the Comunidad Valenciana's diverse terrains ranging from coastal areas to mountainous regions.

Characteristics of the Erica genus include:

• Evergreen shrubs, varying in size from small ground covers to larger, more sprawling forms.
• Leaves are generally small, needle-like, and arranged in dense whorls along the stems, which helps to minimize water loss in hot climates.
• Flowers are tubular or urn-shaped, often clustered in dense inflorescences. They are usually pink, white, or purple, providing vibrant displays during their blooming periods.

The Erica multiflora, commonly referred to as "brezo" in Spanish, is a notable species in the Comunidad Valenciana. This species is particularly admired for its abundant clusters of pinkish-purple flowers that appear in late summer to autumn, attracting numerous pollinators, including bees and butterflies.

Ecologically, Erica plants play a vital role in their habitats. They are often pioneers in poor, acidic soils, helping in soil stabilization and providing a habitat for a wide range of wildlife. Furthermore, their resilience to drought makes them an essential component of the native flora under arid conditions found in the region.